Why do Outfit Flatlays?
Have you checked out Instagram lately? See all those gorgeous outfit flatlays? They’re eye-catching and make me want to own every single outfit I see posted. I’m pretty sure our customers feel the same way. Also, I’ve heard from customers time, and time again that they love certain styles or patterns but aren’t really sure how to put an outfit together with the pieces they love. As Retailers and Fashion Consultants, it is our job to help customers find the perfect outfits!
Ok, they are worth doing. So, HOW do I create Outfit Flatlays?
First things first…I make sure my phone is charged up! I can’t tell you how many times I’ve gotten all set up for flatlay photos and then realize my phone is nearly dead. So, I’m making this step ONE!
Next up is lighting set up. I use these lights, put them up tall, and point the umbrellas down toward the ground. The bulbs in there are daylight bulbs, I like those and feel like they produce enough light to get a good photo. The overhead lights cause weird shadows, so I turn those off and close the blinds so that the only light I’m using is from the umbrella lights.
I work down on the ground, but that is getting hard on the old back. It may be time to pull up the folding table for me to use when it is outfit day! I like to use a white background. I know some people prefer their photo backdrops or other types of backgrounds, but I prefer the clean white look. So, on the floor, the outfit gets laid out onto a sheet of white foam core. That’s the most time consuming part since I tend to fidget with it until it is just right. My goal is is to make the outfit look natural, smooth out any weird wrinkles, and hide the tags.
Here’s what the lighting and layout looks like:
Nothing too fancy here. I just stand at the bottom of the board and take the photo with my iPhone by holding it over the outfit. And this is the photo I got, gorgeous right?
Ok, maybe not exactly Social Media ready. Time to do some editing to make it something eye catching! Snapseed is my app of choice. Here’s how I edit:
Open your photo in Snapseed, then tap that little pencil in the bottom right corner to get the menu. Here’s what it looks like:
I generally crop first. I like to cut off a bit of the top and the sleeves and/or skirt to give it a little more visual interest.
That background looks pretty blah though, not the bright white you’d expect to see. Let’s go back into that menu by tapping the pencil. This time choose “selective”. Now, when you tap your photo you’ll get a “B”. That is selecting the area to turn up the brightness and make it bright white. So tap a spot on the background, then at the top you can scroll right where it says “brightness” and you’ll get a nice bright white background. Do that all around the outfit on the background and the outfit pops!
Last thing, add some text if you want to. Snapseed has a few different options for style so you can choose what you like. Here’s what my Snapseed screen looked like just before I saved the photo.
That’s it, now you’ve got a gorgeous outfit flatlay to share with the world. Go get ’em!